Alpine Canada announces partnerships with the Toronto Raptors and Toronto Maple Leafs

News release header

Alpine Canada announces partnerships with the Toronto Raptors and Toronto Maple Leafs.

OCTOBER 17, 2013

Gentec International, the exclusive distributor of Alpine products in Canada, is pleased to announce two new sports sponsorship deals. For the 2013/14 season, Alpine will be the official car audio sponsor of the Toronto Raptors and Toronto Maple Leafs. These strategic partnerships will significantly enhance the visibility of this leading brand throughout Canada.

The new partnerships will give Alpine a strong presence among the two teams and will provide an excellent opportunity for sports fans to discover the high-performance sound that has made Alpine a leader in car audio. The deal includes endorsements from key players, as well as the organizations, and features Tyler Bozak of the Toronto
Maple Leafs acting as brand ambassador in promotions and events for Alpine’s line of premium car audio products.

At the heart of the deal is an extensive marketing program that includes product giveaways and promotions that will be conducted throughout the basketball and hockey seasons, as well as brand logos and ads that will be prominently displayed digitally and in print at Air Canada Centre.

To learn more about Alpine car audio products, visit and follow Alpine on Facebook at

For more information, please contact Aimée Houston, Director of Marketing & Communications, at 905-513-7733, extension 264, or email

Click here for the PDF version of the press release.

About Gentec International
Founded in 1990, Gentec International is Canada’s leading consumer accessory products company, supplying Imaging, Home Theatre, Personal Electronics, Sports Optics, Wireless Telecom, and Mobile Electronics products to the Canadian retail marketplace. Gentec offers a variety of prominent brands, including Optex, Sigma, SanDisk, Manfrotto, Gitzo, National Geographic, Kata, Avenger, Lastolite, Roots, Gary Fong, Black Rapid, iQ, Sunpak, Energizer, Energy, Planet Wireless, Ideal Case, White Diamonds, Ultralink, Electrohome, Bell’O, Klipsch, Mirage, Jamo, Bushnell, Zeiss, Alpine, Metra, and Stinger. Gentec operates out of a high-cube, state-of-the-art, fully computerized 100,000-squarefoot warehouse and distribution centre that offers efficient, seamless service to our customers. With over 90 employees, Gentec covers the needs of its retailers coast to coast using the latest technology systems, streamlined efficiencies, and customer service that is second to none.
Learn More –

News release footer